Membership Marketing on www.TalimenaScenicDrive.com
www.TalimenaScenicDrive.com experienced
tremendous growth in visitor traffic in 2005. (See the chart
above; 2006 information will be posted soon.)
In 2005 our website experienced:
Over 3.5 million
hits
Over 193,000 "Page Views"
Visits by over 94,000 different people
Our website, www.TalimenaScenicDrive.com,
is the foundation of all the marketing efforts by the TSDA. We
feel the site is broad and comprehensive, covering all aspects
of the Drive and the key features around it. This will be the
cornerstone of our Internet presence that will also include an
email marketing campaign and a complete Search marketing campaign
on the Internet's primary Search Engines. Visitors to the site
will not only be able to learn more about opportunities in the
area, they will also be able to locate all the necessary businesses
and services they might need like lodging, restaurants, shopping,
gas and auto repair; the list is endless!
We believe
the Drive can become an overnight
and even multiple day vacation destination!
Your membership in the TSDA can help us all
reach these goals. If you own a tourism related business we strongly
recommend our Advanced level membership. This level gives
you the maximum marketing exposure for your business on www.TalimenaScenicDrive.com.
At the very least you should secure our Basic level of membership
that still gives you a listing on the website in your business category
(i.e., "lodging, restaurants, etc.").
Specific
details about our Basic and Advanced membership levels are detailed
below:
TSDA Membership Information
Organizations:
Organization members shall receive full benefits under the basic
or advanced categories.
Basic Organization or
Associate membership is $100.00 annually. This includes a business
listing, & phone number in the proper category on the Association's
web site.
Advanced Organization or Associate membership is $150.00
annually. This includes: Basic membership listings plus, web page
with 2 pictures and 200 words, and a link to their home page if
applicable.
Individuals:
Individuals are entitled to membership benefits as determined by
the Executive Board.
Associate:
Associate members shall receive full benefits under the basic or
advanced categories.
Dues Information: Membership runs from January 1st to December
31st each year.
Individual membership is $25.00 annually and will be listed
on the TSDA web page as a member.
Marketing:
The dollars you invest will be used to market the Talimena Scenic
Drive and businesses in the surrounding area by developing, implementing,
and maintaining a web site that will highlight the drive with a
membership listing for those who purchase basic membership and for
those who purchase advanced membership you will receive your listing,
a web page designed just for your business(2 pictures 200 words)
and a link to the home page of your web site if applicable.
Income:
This added marketing will create the potential for more people to
visit your business thus increasing your chances of increased sales.
When the drive is designated as a National Scenic Byway(2004 is
the associations goal) there will be other avenues of marketing
available through the National Scenic Byway Association. Historically
looking at others with this designation, the area can expect an
increase in traffic of three to one. The drive currently experiences
over 100,000 visitors a year.
Website Credits: The Talimena Scenic Drive Association has many people to thank
for their help, support, work and money that went in to creating
this website. At the risk of leaving someone out we would specifically
like to thank the creative photgraphers and writers that contributed
work including TIm Ernst, Dale Powell, T.C. Masters, Vera Nelson,
Brad Holleman and LeAnn Dilbeck.
